# The Witcher

##### Official Brand Guidelines

###### **The Brief**

As a key global franchise, The Witcher needed a water-tight style guide to ensure the quality and integrity of branding across a huge variety of licensing partnerships, merchandising opportunities, marketing activations, local creative, and more.

###### **The Execution**

We collaborated with the franchise team to determine precise rules around the use of The Witcher brand, before writing, designing, and maintaining a style guide managing use of the brand globally – from headline Dos and Don’ts to the fine points of fonts and logo placement.