Witcher 101

Animated explainer

Witcher 101 from We Are Reach on Vimeo

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The Brief

As part of our work on The Witcher franchise, Netflix asked us to come up with an innovative, accessible way of exploring the show’s complex lore that would appeal to mainstream audiences.

The Execution

Our answer was Witcher 101, a series of animated videos detailing the world of The Witcher using original art and showrunner-approved scripts performed by the show’s cast.

We partnered with renowned fantasy artist Paul Scott Canavan to produce a series of evocative images of the Continent, which were paired with an original script written in-house and performed by Paul Bullion and Yassen Atour, better known to viewers as Lambert and Coen.