I Used To Be Famous

Bringing back the ’90s with a press junket and documentary short

Iconic 90s / 00s Popstars - What Happens When Fame Fade - I Used To Be Famous from We Are Reach on Vimeo

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The Brief

Netflix asked us to produce a junket featuring former pop stars to promote the upcoming musical drama, ‘I Used To Be Famous’.

The Execution

In addition to shooting the junket for media, we separately filmed and edited a promotional short for Netflix featuring the line-up of iconic ex-pop stars. Their shared experiences resonated strongly with the film’s themes and audience nostalgia, making for a powerful standalone piece.

Key Statistics

YouTube – 1.9 million views | 12k likes

Facebook – 2.6 million views | 18k engagements