# **I Dress Myself**

##### Brand overhaul for eco-friendly printers

###### **The Brief**

Having moved to an exciting new premises, specialist screen-printers I Dress Myself were looking for a brand refresh to reflect their expanding business, with new clients including iconic brands like the V&A, Tate, LUSH, and Pukka.

###### **The Execution**

As the branding of a modern company, versatility was key and we gave much consideration to how the mark would look on a range of platforms – from packaging and merchandise, to social media and video.

And as a passionately eco-friendly business, this rebrand needed to feel fresh and modern while maintaining a hint of the homegrown. Our answer was an ouroboros-like mark that subtly reinforces an ethos of sustainability and care.

> ### The IDM logo completely encapsulates everything on the brief. It is fun and quirky and works well across various media. Bonus that it looks like a stamp of approval and that it shows some of the process of screen printing that started us off. We are regularly complimented on our logo – our clients really get it – and we can’t wait to start using the animated version in a new series of ‘how to’ videos. Thanks Holly, Dave and the rest of the team.”

Hannah, I Dress Myself CEO

IDM Logo Custom Size from We Are Reach on Vimeo

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[Watch on Vimeo](https://vimeo.com/?fl=pl&fe=vl)