# Fool Me Once

##### A thrilling Christmas dinner with the stars

Fool Me Once_Festive Foods_16x9 from We Are Reach on Vimeo

Playing in picture-in-picture  
Play  
CC/subtitles  
Settings  
Transcript  
SpeedNormal  
CC/subtitlesOff  
[Watch on Vimeo](https://vimeo.com/?fl=pl&fe=vl)

###### **The Brief**

Netflix asked us to script, shoot, direct, and edit a junket opportunity with the stars of the latest entry in their highly successful series of Harlan Coben thrillers, Fool Me Once.

###### **The Execution**

With Fool Me Once releasing on January 1st, the client wanted concepts that would put their star talent front and centre, but with a festive twist. We devised a mix of scripted and unscripted concepts that put talent at ease and give us the best chance of capturing that all important viral moment.

Dressing the set to achieve a subtle and wholesome Christmas dinner scene, and asking questions that got talent exchanging personal anecdotes about the holidays, the result was a relaxed cast and giving us some wonderful soundbites and laugh-out-loud moments. All in all, we delivered the entire campaign from shoot to delivery in just one week.

###### **Key Stats**

- TikTok – 7.2 million total views  
- Instagram – 6.5 million views  
- Fool Me Once debuted as Netflix’s Global No.1, reaching the TOP 10’ in 91 countries!

> ### It’s a cob, a roll, a bap, a barm…