Fool Me Once

A thrilling Christmas dinner with the stars

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The Brief

Netflix asked us to script, shoot, direct, and edit a junket opportunity with the stars of the latest entry in their highly successful series of Harlan Coben thrillers, Fool Me Once.

The Execution

With Fool Me Once releasing on January 1st, the client wanted concepts that would put their star talent front and centre, but with a festive twist. We devised a mix of scripted and unscripted concepts that put talent at ease and give us the best chance of capturing that all important viral moment.

Dressing the set to achieve a subtle and wholesome Christmas dinner scene, and asking questions that got talent exchanging personal anecdotes about the holidays, the result was a relaxed cast and giving us some wonderful soundbites and laugh-out-loud moments. All in all, we delivered the entire campaign from shoot to delivery in just one week.

Key Stats

• TikTok – 7.2 million total views
• Instagram – 6.5 million views
• Fool Me Once debuted as Netflix’s Global No.1, reaching the TOP 10’ in 91 countries!

It’s a cob, a roll, a bap, a barm…